The People's Operator (TPO) is a cause-based commercial mobile virtual network operator with a strategy of acquiring customers through viral networking and online communities.
TPO was founded in 2012 and currently offers customers pay monthly ("PAYM") or pay-as-you-go ("PAYG") mobile contracts. These contracts are competitively priced and allow users to direct 10 percent of their monthly bill to a cause they choose, at no cost to themselves. In addition, The TPO Foundation, a UK registered charity, will receive 25 percent of TPO's UK trading profits. A similar structure is proposed to be adopted in other countries as TPO expands globally, starting with a launch in the United States in 2015.
TPO is incorporated in England and Wales. Its main country of operation is the United Kingdom.
The Group’s strategy is to maintain a low fixed-cost base, small staff numbers and lower levels of advertising and marketing than its competitors. This strategy is expected to enable the Group to offer customers a highly competitive pricing model with a high quality of service, whilst generating an attractive return to shareholders after donations to causes.
TPO has developed partnerships with community organisations and causes who promote TPO's products to their supporters. Under the direction of Jimmy Wales, the founder of the online encyclopaedia Wikipedia, the Company is also developing an online viral community to expand the global network of mobile phone customers who share in the common belief of supporting causes.
For further information please contact Nick Dashwood Brown, Head of Investor Relations.
0203 857 5962
The People's Operator plc is a company registered in England and Wales with a company number 09083874.
Registered office address 40 Underwood Street, London, N1 7JQ