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Jimmy Wales and The People’s Operator launch new social network TPO.com

21 Jul 2015

New ad-free social network enhances mobile social good platform as research results show more than half of UK consumers give to charity regularly
 

LONDON, JULY 21st 2015: The Peoples Operator (TPO) together with TPO Chairman and Wikipedia founder Jimmy Wales, is helping to change lives for the better by launching a new social network to complement TPO’s mobile service and harness the power of its members to deliver social good. Believing that small actions can add up to a big difference, the TPO Community will bring people together while at the same time supporting good causes.

 
TPO invites people to join the TPO Community at TPO.com. The TPO Community is a new general interest ad-free social network that is a simple way to donate online and is open to everyone for free. The TPO Community is supported by TPO’s mobile service, where customers direct 10 percent of their monthly mobile phone bill to a social cause of their choice, at no extra cost to them – thus turning the every-day activity of using a mobile into a way to make a big difference.
 
“TPO puts consumers and the causes they care about first,” said TPO Chairman and Wikipedia Founder Jimmy Wales. “We want to spread a wave of goodness across the world that benefits millions of people. The TPO Community is designed as a space that works for what people believe in and unites that with the causes they care about and a simple, commission-free way to give. The more TPO grows with the support of our members, the more we can make a positive change and the more powerful the TPO Community becomes.”
  
An ad-free social network with purpose
 
The results of a recent UK consumer study commissioned by TPO* confirms we are a nation of givers. More than half of UK consumers, 51 percent, had given to charity in the past month, whilst only eight percent choose not to give to charity. Interestingly, almost three quarters (73 percent) of millennials (those aged 16-24) agreed that they would give to causes if they were socially connected to them – a key factor in the vision of the TPO Community.
 
“We wanted to provide a way for people to connect with both their friends and the causes they care about in an ad-free social space that works for them,” continued Mr Wales. “The TPO Community brings these together so that members can learn more about causes, follow them, donate and share their support with their friends.”
 
More than just a social network, the TPO Community combines social sharing with the ability to donate directly to participating causes – and TPO will pass all proceeds directly to the cause without taking any commissions. The ad-free space gives people a way to join forces with others to make the most of how they give back to the causes that matter to them; critical as over 60 percent of consumers want to give on their own terms.
 
The study also found that personal connections lie at the heart of our kindness and are the main driver to giving, with 40 percent selecting causes based on these connections, the most common influence when deciding to donate. This is followed by the comfort that donations are reaching the front line of the cause, an important factor for more than one in four respondents (27 percent).
 
Whilst millennials are more regularly seeking ways to connect and engage with causes online, the majority of people connect to causes through their desire to do good; nearly three in five of us (59 percent) wanted to help others in need, as opposed to moral obligation (24 percent) and peer pressure (9 percent).
 
Delivering goodness with every connection now in the USA too
 
TPO has been making a difference in the UK since 2012. All TPO customers get a great value deal with dedicated customer service on the UK’s biggest 3G mobile network. In addition, customers can direct 10% of their monthly spend to a cause of their choice, at no cost to them. TPO is also launching its unique mobile service in the United States today.
 
“TPO was founded on the idea that an everyday action could be turned in a way to raise money for causes, without having to cost extra or sacrifice on service,” said Mark Epstein, CEO and co-founder, The People’s Operator. “We’re delighted to be bringing our mission to raise billions for causes to both UK and US customers with a range of competitive plans matched with top of the line customer service.”
 
To join the TPO Community, visit www.tpo.com.
 
*The TPO research was conducted in July 2015 by research company Censuswide via an online survey of 2033 UK based consumers.  

 

FOR TPO ENQUIRIES OR INTERVIEW REQUESTS, PLEASE CONTACT:

Dominique King
Zeno Group
+44 (0)20 3047 2301
Dominique.King@zenogroup.com

Katie Taylor
Zeno Group
+44(0) 20 3047 2380
Katie.Taylor@zenogroup.com

Erica Faltous
TPO
+44 7421 832 889

erica@tpo.com


 

About The Peoples Operator
The People’s Operator (TPO) was founded on the idea that mobile could be used to change lives for the better. Customers with TPO not only get the best deals, high quality mobile service and great customer service – they can also direct 10% of their monthly mobile spend to the cause of their choice, at no extra cost to them.
TPO launched in the UK in 2012 and expanded to the US in 2015. Since its UK launch, TPO customers have directed funds to hundreds of causes including The Trussell Trust, Emerge Poverty Free and the British Heart Foundation. In the US, TPO has partnered with a range of causes including Save the Children, Feeding America and World Wildlife Fund. Under the direction of TPO Chairman and Wikipedia founder Jimmy Wales, TPO has also developed the TPO Community, an online community to expand the global network of mobile phone customers who share in the common belief of supporting causes.
Connect with TPO at www.facebook.com/thepeoplesoperator and @TPOuk, or find out more at www.tpo.com

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